CLIENT: COOPERATION TOWN

Brand development for Cooperation Town, a network of community-led food co-ops set up to provide free and affordable food.

The logo is an identifier of the movement. The boldness helps the brand be clear and legible across all applications. Each Coop’s name will be added onto the core logo so it is easily identified as part of the same group.

The brand colours are synonymous with sustainability and fresh, healthy food.

The brand typography is large, bold and impactful.

Accessibility, legibility and ease of navigation were the main factors that informed the design of all brand materials.